Whether you’re opening your own office or you’re considering reinvesting in your insurance business, marketing and advertising are usually an essential consideration. Most of your agents will come to the table with their own portfolio of clients, but it always helps to have a lead generation strategy in place if you want to attract and retain top performers. Insurance agency websites play an important role in the process of attracting attention and engaging with potential clients.
There are plenty of aspects to a good insurance site, but first and foremost is usability. This means that the site should look good enough to make sense to visitors: It’s often the first impression your agency makes. An effective site should also have tools people can understand and use easily.
As with most advertising and marketing tools, the end goal of the vast majority of aspects of insurance agency websites is to get new clients in the door. A well-designed site could also give a current client a sense of professionalism, or else allow a client to confidently and quickly recommend your services to a friend.
It’s hard to know how to direct your budget when you’re establishing or expanding your business. At the end of the day, putting some resources towards agency websites is a good way to increase profile, promote a professional image and simplify the referral process.