Search engine rankings aren’t formed by accident. Websites that rank highly on search engine results do so through the strategic application of certain principles referred to as search engine optimization. Insurance companies like yours know the benefit of having a strong internet presence. A professional-looking, informative website is one part of online marketing, but an SEO-based strategy is often just as important when choosing an insurance marketing solution.
Understanding Search Engine Optimization
It’s important to have a plan when it comes to SEO as the use of search engines such as Google, Yahoo and Bing are still a starting point for many users looking for information online. Take a look at these facts:
- Roughly ¾ of users stop at page 1 in search results
- Direct mailers aren’t as successful at sales conversions as SEO-based leads
- Most internet searches are completed organically
- Most internet traffic is influenced by SEO
Your website won’t get the attention that it needs from the people who need it without a focused SEO strategy.
Marketing Online Successfully
SEO is a knowledge area that you don’t have to master when you’ve got an expert on your side. This provider can help you develop unique keywords and optimized content that reaches the people who need your services. Don’t just stop with a good-looking website. Go with a marketing services provider who can help you convert internet traffic into actual sales.